Gilda, no me arrepiento de este amor - 2016

“La verdadera historia detrás de la leyenda“
(The real story behind the legend)

GILDA, NO ME ARREPIENTO DE ESTE AMOR (Gilda, I do not regret this love) is Argentinean biographic feature film, which tells a life story of famous Argentinean tropical singer Gilda, who died tragically during a car accident on September 7, 1996. Argentinean director Lorena Muñoz, who co-wrote the script together with Tamara Viñes, directs the film.
The film was shot from April 4th to May 27th 2016. The film is in co-production of Argentinean companies Habitación 1520 (by producers Benjamín Ávila and Maxi Dubois), Telefé (Axel Kuschevatzky), Mamá Húngara and Uruguayan company U Films.
Uruguayan actress and singer Natalia Oreiro portrays the artist Gilda in the leading role. Actress Angela Torres portrays Gilda in her teenage years. In supporting roles there are Lautaro Delgado, Susana Pampin or Javier Drolas. In the roles of Gilda ‘s band members are real life members Danny de la Cruz and Edwin Manrique, who survived the accident of 1996.
World cinematographic premiere of the movie took place in Argentina on September 15, 2016, ie. 20 years since the tragic departure of singer Gilda from life. In Argentina, the film is distributed by Disney. In Uruguay the premiere took place simultaneously with the Argentinean one, on September 15, 2016. Premiere in Paraguay took place on September 22, 2016 under distribution of Filmagic.

Promo a oficiální plakáty

The original movie soundtrack was released along with the premiere of the film in Argentina and Uruguay, the soundtrack includes 13 songs - the first 10 songs are sung by actress and singer Natalia Oreiro in the same style as Gilda, last 3 songs Oreiro sings in modern arrangement as a tribute to the late singer. Soundtrack was released by Sony Music on September 9, 2016 physically and as well digitally worldwide (on sites such as iTunes, Amazon, Google Play, Spotify, Youtube, etc.).

1. Movie information
    1.1 Synopsis
    1.2 Leading characters
    1.3 Cast
    1.4 General information
2. Production
    2.1 Production development
       2.1.1 1996 - 2008
       2.1.2 2014
       2.1.3 2015
       2.1.4 2016
    2.2 Pre-Production
    2.3 Filming
    2.4 Post-production
3. Vydání
    3.1 Cinematographic release
       3.1.1 Argentina (inematographic release)
       3.1.2 Uruguay
       3.1.3 Paraguay
    3.2 Home release
       3.2.1 Original movie soundtrack (worldwide release)
       3.2.2 DVD

1. Movie information

1.1 Synopsis
The movie tells a life story of Myriam Alejandra Bianchi (Natalia Oreiro), who under her pseudonym Gilda started a successful tropical music career, which, however, was ended tragically by an unexpected car accident.
The film has two story lines, the first one focuses on youth of Gilda (Angel Torres), her relationship with her father Omar (Daniel Melingo) and her mother Tita (Susana Pampín), her inspirations for musical career, and the second one focuses on her adulthood, when she was faced with social and family prejudices and when she as a teacher from kindergarten dreamt of becoming a singer. Meeting with musician Toti (Javier Drolas) was key to her as he introduced her to the world of cumbia and made her a real star…

Gilda, no me arrepiento de este amor – movie stills

1.2 Leading characters
Myriam / Gilda – kindergarten teacher, who has a stable life with her husband and two kids. She however wishes to fulfill her dream – to sing. But i tis not easy...

Toti – music producer who Gilda comes to for a casting for chorus. He sees a potential in her and he ants to make her famous.
Raúl – husband of Myriam, who loves her very much but he cannot agree on her dream and her fame. He is jealous of her and her relationship with Toti. Tita – mother of Myriam, who is a concert pianist. She does not like that her daughter she become a singer and sing cumbia at discos at night.
Omar – father of Myriam, who is her great inspiration, they sing and play guitar together. It is he who supports her musical talents from early age. El Tigre – powerful owner of chain of discos where cumbia is played. It is not easy for Gilda to be able to perform cumbia there…

1.3 Cast
The female lead is portrayed by Uruguayan actress and singer Natalia Oreiro, for whom the film is eleventh feature film in her career. Not only Oreiro acts in the film, she also sings all the songs as Gilda.

Natalia Oreiro - Gilda
Ángela Torres - Gilda (teenager)
Lautaro Delgado - Raúl Cagnin
Javier Drolas - Toti Giménez
Susana Pampín - Tita Scioli (mother of Gilda)
Daniel Melingo - Omar Bianchi (father of Gilda)
Roly Serrano - El Tigre Almada
Daniel Valenzuela - Waldo
Vanesa Weinberg - Susana

1.4 General information
Genre: Drama / Biography / Musical
Length: 118 minutes
Language: Spanish
Director: Lorena Muñoz
Script: Lorena Muñoz / Tamara Viñes
Production: Habitación 1520 / Telefé / Mamá Húngara / U Films / Direct TV Latin
Producers: Benjamín Ávila / Maxi Dubois / Alex Kuschevatzky
Music: Pedro Onetto
Sound: Javier Farina
Casting: Norma Angeleri / La Casa Casting
Costumes: Julio Suárez
Make-up: Alberto Moccia
Argentina 15/09/2016 (Disney)
Uruguay 15/09/2016 (Disney)
Paraguay 22/09/2016 (Filmagic)

2. Production

2.1 Production
2.1.1 1996 - 2008
Since 1996, the year of tragic death of singer Gilda, there were many rumors about a possible movie, where actress and singer Natalia Oreiro would perform the famous artist. For a long time the movie was, however, missing a solid script that would show her life story in an interesting and engaging way and would not be purely biographical documentary. Oreiro herself said many times that she was offered the role of Gilda and that she would like to perform her should the script be of a very good quality.
On September 4, 2008, at the premier of film Motivos para no enamorarse, the movie’s director Mariano Mucci said that he is planning to make a movie called Yo soy Gilda. He said about the movie: “It is a project that I am focusing on mostly at the moment, I received the newest version of the script and I would like to make the movie with Natalia Oreiro as Gilda! It is going to be a biographical film, which will not tell her whole life story, but will center on Gilda’s final years. Gilda started to sing when she was 30 and died at the age of 35, thus her biggest fame came only in the last two years of her life.” The potential filming was, however, stopped because the production did not get necessary rights for Gilda’s story.

2.1.2 2014
After many years, when it seemed like making a movie is completely impossible, Argentinean director Lorena Muñoz surprised with news, which she revealed on July 5, 2014 in an interview for radio Rivadavia: “At the moment I am finishing the first version of a script about Gilda, who would be portrayed by Natalia Oreiro, who is part of the project not only as an actress and singer, but also she helped to get rights for Gilda’s life story. The film could be shot in April and May 2015.” Moreover, it was announced that the premiere could take place in year of 2016. Muñoz was selected in May 2014 from hundreds of Argentinean film projects by Ministry of Culture (El Ministerio de Industrias Culturales de la Ciudad Autónoma de Buenos Aires), to travel to Cannes Film Festival 2014 where she could meet up with international film producers and distribution companies as part of famous Marché du Film. One of the production companies will surely be Argentinean Habitación 1520, which among other projects produces also a big hit film Infancia Clandestina from year of 2011.
The very first official press conference for the upcoming film project Gilda, No me arrepiento de este amor took place on Tuesday September 9, 2014 at 6pm in the building Samsung Studio in Buenos Aires, Argentina. The press conference was started by the lead film protagonist Natalia Oreiro, who sang Gilda’s greatest hit song No me arrepiento de este amor whose title also gave name for the movie. Guitar player Leo García accompanied Oreiro for the acoustic version of the song. Furthermore, director Lorena Muñoz and producers Benjamín Ávila and Maxi Dubois were present at the conference to attend to the media.

Oreiro, Muñoz, Ávila & Dubois at the press conference in Buenos Aires (9-9-2014); Official promo poster

Film’s director, who is herself a Gilda’s fan, said: “During past several years there were 5 or 6 producers trying to obtain film’s rights. We got the rights only after we presented the script to Fabrizio Cagnin, Gilda’s son, Toti Giménez, Gilda’s co-author and writer, and Raúl Cagnin, her ex-husband,“ she explained. Oreiro added how they persuaded the right’s owners to give them the rights: “It was something very natural and nice; we wrote a letter to Fabrizio, where we explained how we see his mum and our reasons for making the movie. Lorena met with Fabrizio in person and he told her that it was alright, that it was the right time to make the movie, that he trusts her and that he wants me to portray Gilda.” Oreiro, furthermore, said about film’s musical side: “I will sing the songs, but I will do so as Gilda would, it will not be my own versions of the songs. But there will also be original songs heard because it is something her fans would want to hear.” Muñoz also talked about origins of the project: “I talked to many people who knew her and that was my starting point where to begin the story. There are many situations that people do not know and I believe it is these situations that make her very human. I was writing the story and at the same time I was in close touch with Natalia; I was calling her, telling her news and we were discussing everything. At one point it became impossible to think of Gilda without thinking of Natalia. The film is a combination of melodrama and musical where songs serve as an addition to the storyline. The story takes place mostly in years of 1990 – 1996 but there are also flashbacks to the time of Gilda’s childhood or the time of becoming a wife and mother.” Oreiro talked also about the fact that for the first time she will serve as a producer: “It is something so personal to portray Gilda that when I was offered to produce the movie as well I was very scared. But I thought about it and after some time I agreed because it was something I actually desired to do.” Film’s premiere was preliminary planned for year of 2016, the year when it will be 20 years from the death of the artist. Oreiro adds: “From my personal side I am very happy for the film because I like Gilda and her work. From the professional side the film is a huge challenge for me, but at the same time it is something I desired to do since I was 20 years old. Our script is very specific because everyone knows the myth that Gilda has become, but not many people know who the real Miriam (Gilda’s real name) was and what kind of wife, mother or friend she was. That is why I believe we will make a movie that I always dreamed of making.” At the press conference there was also the very first promotional poster revealed featuring Oreiro as Gilda in one of her most famous photos.
Movie producer Benjamín Ávila said in an interview for newspaper La Gaceta from November 1st, 2014. “It will be a movie of highest quality, from esthetical and drama perspective that focuses mainly on the human part of Gilda than on the celebrity part. The filming is planned for September 2015.“

2.1.3 2015
Actress Natalia Oreiro was on January 21st, 2015 presenting brand Terma and in an interview she said: “We will start to film by the end of the year. I am thrilled because I liked Gilda a lot as an artist.“
Oreiro talked about possible filming in a radio Once Diez interview on May 16th, 2015: “Because of my actual filming of telenovela Entre Caníbales we will start to rehearse for the film in January and we will start filming in February and March. We will premiere the film in August 2016.”
On the day of birthday of Natalia Oreiro, May 19th, 2015, there was published on official movie’s Facebook new promo photo of Oreiro and new logo, that shows the name of the movie was changed to No me arrepiento de este amor.
On July 14th 2015 casting for roles in the movie was announced and was done by agency La Casa Casting. Which roles are being looked for was not further disclaimed. In the beginning of August it was announced that Argentine actor Pablo Rago was thought for one of the roles. Rago was together with Oreiro already in 2002 telenovela Kachorra and in 2012 in TV series Lynch. The filming was announced for March to May 2016.
In an interview for magazine Rumbos from August 21st 2015 actress Natalia Oreiro answered a question about the filming: “We managed to get rights for the movie, which was very challenging. We will start to rehearse with the director in January and we will film in about February and March. We would like to premiere the movie in August 2016 which will be 20 years from death of Gilda. I have a lot of expectations from the movie because I am giving it a lot. For me, Gilda was a role model, in professional as well as personal perspective.”
On August 29th 2015 it was announced that in one of the leading roles there should be Argentinean actor Roly Serrano.
Actress Natalia Oreiro talked on September 22nd 2015 in an interview with TV Magazine about upcoming movie filming: “We are just now in the phase of pre-production of film No me arrepiento de este amor about life of Gilda which we will film in February, March and April and which we would like to premiere in August or September 2016. It is a project I have always desired to make. The script os fantastic and the film will be shot by Lorena Muñoz, amazing director. It is an official biographical film that was approved by her son Fabricio. I already sang Gilda’s songs before but they are my versions, now I will sing the songs like she would. It is a huge responsibility because Gilda was a loved artist but the script is very good and I think that is the good base for a good movie.”
On Friday September 25th 2015 Argentine newspaper Diario Crónica brought further casting information: Already announced actor Pablo Rago was confirmed into the role of Gilda’s manager Toti Giménez. Husband of Gilda will be portrayed by actor Lautaro Delgado, whom actress Natalia Oreiro appeared with in feature film Francia. Gilda in her teenage years should be portrayed by actress and singer Angela Torres, whom Oreiro appeared with in hit telenovela from 2013 Solamente Vos. The filming was preliminary announced for March 15th 2016.

New movie logo; Oreiro talks about the film (22-9-2015); Producers during casting (17-10-2015)

On October 17th 2015 it was announced that production team Lorena Muñoz, Benjamín Ávila, Maxi Dubois, Axel Kuschevatzky and the director of casting agency La Casa Casting Norma Angeleri just ended first round of casting for leading roles in the film. On October 22nd 2015 started second round of casting, this time for supporting roles and extras.
On Friday November 6th actress Natalia Oreiro and director Lorena Muñoz met in house of Oreiro together with longtime friend of Gilda Susana Diorio, who told that about how Gilda was not only in her professional but also in her private life.

2.1.4 2016
On Sunday January 17th 2016 new information in regards of upcoming filming of Gilda were released. The filming will start by the end of March and will take 2 months. Production companies of Argentina, Uruguay, Peru and Paraguay are part of the production process. Actor Javier Drolas replaced in the lead role of Gildas manager Toti Giménez previously announced actor Pablo Rago. Role of mother of Gilda will be in the movie portrayed by actress Susana Pampin, who was together with Oreiro in their movie Francia. The movie premiere is scheduled for September 8th 2016 and the avant-premiere should take just one day ahead. Director Lorena Muñoz told about working with Oreiro: “Natalia’s work is incredible; because she works till she drops….she is always focused on the project. She is very humble, she is not the telenovela diva, she is very hard working and pays attention to detail. She is an excellent co-worker.”

2.2 Pre-production
The film about life of cumbia singer Gilda started pre-production phase on Monday February 1st 2016. On Fenruary 15th 2016 Natalia Oreiro and Lorena Muñoz met in house of Oreiro with longtime friend of Gilda Lili, who shared some information from private life of the singer as well as photos and recordings.
On Wednesday February 24th 2016 first songs for the movie were recorded. The songs were recorded by Natalia Oreiro, who was accompanied by real members of Gilda’s band, such as Toti Giménez playing keyboard, Edwin Manrrique playing drums and Danny de la Cruz on tube. There were also the director Lorena Muñoz and producer Benjamín Ávila present. Among other songs also a title movie song called No me arrepiento de este amor was recorded.

Meeting with Lili (15-2-2016); Recording studio (24-2-2016); Interview for Telefé (31-3-2016)

On Thursday March 31st 2016 actress Natalia Oreiro met in her house with reporter from TV station Telefé to talk about upcoming filming. “For me this movie is a dream come true, this we have in common with Gilda, bvecause she used to say that if we wish for something very deeply, it will come true,“ says Oreiro: “There were several directors that tried to make a movie, however, they never managed to get the rights because Fabricio, her son, did not want the movie to happen. In the end Lorena Muñoz wrote to him and she sent him our letter together with song that I made and Fabricio agreed to meet us and in the end he gave us all the rights.”
On the same day second official press conference took place in theater Sony in Palermo in Buenos Aires, where it was officially announced that filming will start on Monday April 4th 2016. “I waited for this moment for almost 20 years and I knew once this moment will come. I am fan of Gilda and I always admired her inner strength,” said Natalia Oreiro, who was accompanied by actors Ángela Torres, Lautaro Delgado and Susana Pampín. Furthermore, there were director Lorena Muñoz and movie producers. During the conference it was announced that real members of Gilda’s band (Edwin Marcelino Manrique, Danny Davis de la Cruz Osma, Sebastián Mendoza, Manuel Vázquez, Cristian Javier Bonano and Jordan Raúl Otero Sáenz) will also appear in the film in order to portray themselves. There was also announced that together with the movie a CD soundtrack should be published and will contain 2 CDs – first one will be with songs from the movie and second one will be with Gilda’s songs by Oreiro in modern versions.

Press conference (31-3-2016); Oreiro and Torres will both portray Gilda

2.3 Filming
The very first filming day of movie Gilda, no me arrepiento de este amor was on Monday April 4th 2016. The first secenes were filmed with Natalia Oreiro under the direction of Lorena Muñoz in interiors of a house in Buenos Aires. On Wednesday April 6th 2016 actress Ángela Torres joined the filming in her role or teenage Gilda, as well as little girl Mia, who portrays Gilda in the age of six years.
The second week of shooting began on Monday, April 11, 2016 with the large outdoor scene at the cemetery of Avellaneda, where there were filmed emotional scenes from Gilda’s funeral. Actors Javier Drolas in the role of Toti Gimenez and Susana Pampin as a mother of Gilda joined the cast. There were scenes filmed with Gilda’s band and scenes with children from kindergarten where Gilda used to work before starting musical career.
Third week of shooting began by publishing very first photos of Natalia Oreiro as Gilda in the TV program Telefe Noticias on 18 April, 2016. On the same day there were filmed interior scenes in Hospital Israelita in downtown of Buenos Aires. On Tuesday, April 19, 2016 were filmed scenecs with Oreiro performing as Gilda for a live audience with participation of Gilda’s original band and dozens of extras. Thursday, April 21, 2016 was the last day of shooting for the actress Ángela Torres, who portrays the teenage Gilda. Torres said: "I shot my scenes with full dedication, we have done a lot of dramatic scenes and in acticing sense I got to places that I did not know and about which I had a lot of discussion with the film director." On Saturday, April 23, 2016 new scenes were filmed with Oreiro in exteriors with many extras.

Shooting of the film (April 2016)

The fourth week of shooting began by shooting another music scene from different performances of Gilda. The crew chose for the filming scene Montecarlo Bailable club in downtown Buenos Aires, which was transformed into the style of the nineties. On Tuesday, April 27, 2016 there was filmed a scene where Natalia Oreiro as Gilda sings the song Corazón herido with the band. Television crew was invited to the shooting to talk to Oreiro in the backstage. “Now we're filming with real musicians of Gilda and it is true they have said many times that I look like her,” she said in an interview: “Yesterday we were shooting the scene in the bus before the accident, and it was very hard, because those musicians experienced it in their own skin. But we talked about it, about Gilda, we sang her songs. It’s a movie that is full of joy, music, but also has its downside because of the events that happened.”
In the fifth week of the shooting, the crew returned to film music scenes. On Tuesday, April 3, 2016 Natalia Oreiro filmed scenes in the studio with dozens of extras in front of a green background. On Friday, April 6, 2016 Adriana, a close friend of the Gilda from childhood and adolescence came to the filming and she said that she could not believe that Oreiro is so similar to the Gilda both physically and mentally. On Sunday, May 8, 2016 interview with Oreiro for Perfil was published. Oreiro went on Sunday, April 3, 2016, the day before they started the shooting, to the cemetery of La Chacarita, to visit the grave of Gilda and gave her flowers: “I came to her to ask for permission to portray her, it was very emotional, because there is not only her grave, but also the grave of her daughter and mother, who also died in the car accident. I cried a lot,” she admits. Oreiro then talked about shooting music scenes: “I sing like Gilda, I learned how to phrase, intonate and breathe, I also try to sing in the same key as Gilda, who was very melodic.” Oreiro not only had to learn sing differently, but also had to change her figure: “I had to lose weight because Gilda was very skinny and I had fuller arms and butt. I did not go on any diet, but I stopped eating chocolate and I also started doing special exercises for arms and hips.” In total Oreiro lost 7 kilos for the role. The fact that many consider a Gilda a saint she says: “I do not believe that people can do miracles, but I believe that when people believe in something, it can happen. Gilda never said she did any miracles.” Filming has already taken place in the areas of autodrome of Buenos Aires (scenes from the roads and accidents), cemetery Avellaneda (funeral), the Hospital Israelita and neighborhood Cervecero de Quilmes (childhood scenes filmed with actress Ángela Torres), New York City (ovation) and in a villa near the Mercado Central (radio interview).

Filming (April & May 2016); Interview for Telefé (27-5-2016)

The sixth week of shooting, from 9th to 13th of May 2016, a few scenes with Natalia Oreiro were filmed in school Escuela N° 34 Darwin. Just a day later, on Tuesday, May 10, 2016, there was filmed another music scene with Oreiro and the band. Friday, May 13, 2016 began early in the morning by filming scenes in the premises of Mercado Central in downtown of Buenos Aires. Renowned American film magazine Variety published on Saturday, May 14, 2016 new information about the film, which was presented to distributors in Cannes Film Festival 2016. Argentine distribution company FilmSharks Intl. obtained international rights for the music drama, which is known in English as I am Gilda (The Latin Music Saint). In Argentina, the film will be distributed by Buena Vista with the premiere scheduled for 7 September 2016. On Sunday, May 15, 2015 Oreiro said in an interview at Martín Fierro Awards that she still has two weeks of filming to go and that just tomorrow she will film scenes for famous song Fuiste.
On Monday, May 16, 2016 there were filmed last music scenes with Gilda’s musicians. Singer Javier Bonano said: “I am very happy that I can be part of the film. Natalia Oreiro is perfect in the role of Gilda. Every time we filmed any music scene, I had goose bumps because she sings and dances like Gilda. Natalia is modest and talented person. Now we just have to wait for the premiere of the film.” On 17 May, 2016 it was announced that instrumental music for the film is being composed by musician Pedro Onetti, who stands behind beautiful music of movie Infancia Clandestina from 2011. On Wednesday, May 18, 2016 TV reporters from TV Pública, Canal 9, Canal 13 and Teledoce (Uruguay) came to the shooting set to film interviews with actress Natalia Oreiro: “It’s very hard to play someone who existed and moreover someone who is known in the whole world, because everyone will watch whether my characterization is similar to Gilda or not. And it's not just about makeup and hair, but also about movement, dance movies, voice ... I want to capture her soul in my portrayal,” she told TV Pública. On Thursday, May 19, 2016 the major film star Natalia Oreiro celebrated her 39th birthday. On this occasion, the newspaper La Nacion published photos from the shooting with Oreiro and Angela Torres, representing Gilda in two age stages. On Saturday, May 21, 2016 Oreiro, who had just filmed another scene, connected over the phone with with radio Mitre and radio Continental to give new interviews. “I’m an actress and therefore the change of my body belongs to my role. For example, for the film Infancia Clandestine I had to gain 5 kilos, but now, because Gilda was very skinny, I had to loose a few kilos. I love chocolate, but I decided to limit it, which helped me a lot when dropping few pounds,” she says for radio Mitre and she answer the question of whether she and Gilda ever met: “Unfortunately no, I know that in 1996 she went into television studios of Canal 9, where I worked, but I had did not have the luck to meet her. But everyone who knows her, is telling me how she was, how she behaved, which helps me a lot to create my character.” In an interview with Radio Continental she says: “I just finish seventh week of shooting and we have left eighth and last week. Everything is going well, I'm very happy.” She says about the soundtrack release: “We plan to release two CDs, first will be the songs I recorded with the original band of Gilda and where I sing like her. The second CD will be a tribute to her songs and I sing them in today’s arrangements.” On Sunday, May 22, 2016 there was filmed a scene from a concert in Bolivia with many extras, where Oreiro as Gilda sings the song No es mi despedida.

Last filming day with the band (16-5-2016); Interview for TV Pública (18-5-2016); Official photo

The eighth and final week of filming took place from 23 to 27 May 2016. The last day of shooting was on Friday, May 27, 2016, there was filmed a scene in the rain and in the night with Natalia Oreiro as Gilda. Benjamín Ávila, film producer, said during the filming: “In this moment we can say that the film exists. It’s done.” The director Lorena Muñoz added: “The film is the work of all of us. Fans, the production team, all of us who supported us for many months. I am touched. And as Gilda used to say, we do the best we can. Thank you.” The movie premiere was announced for September 15, 2016.
The actress and singer Natalia Oreiro spoke on Saturday, May 28, 2016 in an interview for radio Buenos Aires and radio Ciudad del Plata about the film experience: “I am very happy, we finished shooting the last scene in the rain just a few hours ago, at five o’clock in the morning. Nowadays we can see Gilda on the Internet, on television, but that are videos of performances, in the film we also want to show who Gilda was as a mother, as a teacher.” She adds: “It’s been eight weeks of filming; I have never filmed a film for such a long period of time. Additionally, the process of pre-production took several months.”
On Saturday, May 28, 2016 in the evening there was held in the concert hall Unione E Benevolenza in downtown Buenos Aires a celebration for the end of the filming, where there were present main actors such as Natalia Oreiro, actress Susana Pampin, actors Lautaro Delgado, Javier Drolas, director Lorena Muñoz and the film’s producers Benjamín Ávila and Maxi Dubois. “Filming ended this morning and it is difficult for me now to separate what I lived every day when I tried to live in the skin of Gilda and my real I feel great peace of mind, because I put everything into it. And not only me but the whole team, this is a movie full of love, where there is drama, music, dance and joy,” said Oreiro. After the media meeting a celebration took place where Gilda’s band was playing and Oreiro sang live all the hit songs.
On Sunday, May 29, 2016 Natalia Oreiro talked over the phone with Radio 10 to speak about the film: “In Buenos Aires there is a rainy day, but I’m happy because last night was celebrating of the end of the filming, which is a dream come true,” says Oreiro. “The film shows many stages of life of Gilda. Her childhood and youth, where Gilda is portrayed by Ángela Torres - who is amazing - and then of course all her adult life, her relationship with her family, her journey to music and her last four years of life, when she became famous even beyond the borders of Argentina.” She says about being a movie producer: “Originally, I was supposed to be a producer of the film, but when the pre-production began, I realized the enormous responsibility I have as an actress, because I am in 95% of the scenes, so I decided to let go of the production. Everything I do I do with full commitment, and I felt that I could not bring one hundred percent as an actress, as well as hundred percent as as a producer.” She adds: “Now I'm going with my family to Uruguay to take some rest, but then I still have some work to do for the soundtrack that comes along with the premiere of the film, and in August we begin with the movie promotion.”

Filming crew last shooting day (27-5-2016); Celebration at the end of the filming (28-5-2016)

2.4 Post-production
Actress Natalia Oreiro spoke on Wednesday, June 22, 2016 in an interview for radio Vorterix: “Director Lorena Muñoz is primarily a documentary director, so she focused on the life of Gilda and mapped it in detail, we talked with friends of hers, studied the period in which she lived, we studied her clothes and accessories. In the film we focus on everything,” she says.
On Sunday, June 26, 2016 was published an interview with Natalia Oreiro in the Uruguayan newspaper El País. In an interview she said: “With Gilda we had it clear from the outset that it is not a film that would have to be a hit,” and she adds: “I was not involved in the writing of the script, but we consulted everything. I wanted to create a cinematographic project that would work well in countries where Gilda is not known and through our movie they could get to know her story. And we succeeded.”

3. Release

3.1 Cinematographic release
3.1.1 Argentina (world premiere)
Immediately after the end of shooting of the film Gilda, no me arrepiento de este amor in May 2016 it was announced that the film will premiere on September 15, 2016 under the distribution company Disney. The first teaser trailer was revealed on the TV station Telefé on Tuesday, 28 June 2016. Teaser trailer is 43 seconds long and it is the first introduction into the story about singer Gilda.

   1. Promo events for Gilda (July, August & September 2016)
Promotions for the feature film Gilda had already begun two months before the premiere. The motive of production and PR team PulpoPR was to introduce the film to the widest possible audience of Argentina.
On Thursday July 14, 2016 an article was published in the newspaper La Nación about costumes for the film. In an interview film costume designer, Julio Suarez and actress Natalia Oreiro said: “Gilda was an angel, if you heard her talking during the concert, she always transmitted to the audience peace and hope, she was always talking about that we should believe in dreams,” said Oreiro: “Gilda loved short jacket with leopard that it seemed she has never take it off. There were also at that time very modern elements such as fringe, fleeting tops, daring dresses and high-waisted trousers and sweaters. Vinyl, lurex, lace and leather are the materials that were most common in the closet of the singer. She also liked to combine various kinds of textile, which at that time was not so common. It was so creative that she sewed and re-sewed her own clothes, she participated in a lot of things. She redesigned clothes, which she bought on the street Avellaneda, and she gave it a more personal touch in the form of embroidery of sequins and stones; all that gave her a specific charm,” said Oreiro about clothing and Suaréz also describes her passion for jewelry: “In addition, she also loved jewelry and hair accessories. She wore pearl earrings of various sizes, and rubber bands in her hair.” In the film they tried to use the exact clothing that Gilda wore. Oreiro has, for example, a copy of the dress from the CD Corazón Valiente. “It was for me the funniest costumes I've ever done,” says Suarez.

Oreiro and Suaréz for La Nación (14-7-2016); Promo photos (15-7-2016); Interview for La Nación (12-8-2016)

On Friday, July 15, 2016 there was released the first single for the movie called No me arrepiento de este amor sung by actress and singer Natalia Oreiro. The song is 3 minutes and 43 seconds long and was released digitally by Sony Music worldwide (on sites such as iTunes, Amazon, Google Play, Spotify, Youtube, etc.). On Friday, Oreiro have also shot promo photos for the movie poster and CD soundtrack. Oreiro posed again in the role of Gilda. The photoshoot took place at Oreiro’s home in her studio, from which she greeted all her fans on her social network Vkontakte, and she announced the release of the single. On the same day magazine Para Ti, for which Oreiro on 7 July 2016 gave a new interview and photos, was published. “For the role of Gilda I lost a lot of kilos, now I am gradually returning to my normal weight,” she said in an interview.
On Monday, August 1, 2016 actress Natalia Oreiro covers new edition of Cosmopolitan and she speaks in an interview about the motives and significance of songs of Gilda and their applicability to the present time. “I’d be glad if you take Gilda as an example and do not be afraid to take risks and fulfill your dreams. It is never too late and just don’t give up and try to overcome all the obstacles, because one day it will happen. I believe it. It is the philosophy of my life,” said Oreiro.
In July and early August there was completed instrumental soundtrack music to the film, composed by composer Pedro Onetti, who also wrote the music for the film Infancia Clandestine.
On Monday, August 8, 2016 there was published an interview with the film’s producer Benjamin Avila in magazine Veintitres where he said: “Gilda is a huge project, it has great production and it is the most expensive film of the year. We have tried to shoot an art film, but I believe we will have the chance to have commercial success too.”
The official trailer for the film Gilda, no me arrepiento de este amor was introduced on Wednesday, August 10, 2016 on the television channel Telefé during the main evening news. Since the beginning of August there were in the cinemas of Argentina also seen movie posters and the trailer.
On Sunday, August 14, 2016 there was published a new interview and photos of actress Natalia Oreiro for magazine Viva, which were taken on 14 July 2016. In an interview, Oreiro is talking about the movie and the experience with fans of the deceased singer: “After Gilda died, the people began to see it her as a saint who could treat disease, they gave her this power, this energy. Throughout the filming I had asked her for permission to be able to play her. I was also at her grave in the Chacarita and at the place where she died and where the place became a pilgrimage. The shooting was very intense, because a lot of people who worked with Gilda contributed. There were also her fans, who portrayed real audience. When they saw me as Gilda, they began to say “You’re back” and they cried or asked me to touch them and heal their illnesses. They saw me as a medium.”

Oreiro in magazines Cosmopolitan, Viva, Convivimos, Gente & Página 12 in August and September 2016

Exactly one month before the premiere of the film, on Monday, August 15, 2016, there was released the official poster for the film Gilda, which features both actresses portraying Gilda Natalia Oreiro and Ángela Torres. The main slogan of the film was also published: “La historia Verdadero Detrás de la Leyenda” (The real story behind the legend). On Friday, August 19, 2016 there was published the official cover for the CD, which will be released as a soundtrack to the film and which will consist of songs from the film as well as songs in a new arrangement as a tribute to the singer.
On Sunday, August 28, 2016 an interview aired on Radio Nacional in the show “Una Mujer,” which actress Natalia Oreiro gave already on 25 August 2016. In an interview she talks about the soundtrack: “CD will contain a total of 13 songs. 3 songs are a tribute to Gilda and are not from the film. One of them is the song Corazón Valiente, I sang a duet with singer Ruben ‘El Negro’ Rada in the style of cumbia and candombe and it is wonderful. CD will be presented in two weeks, along with the premiere of the film.” On the same day at 10pm Oreiro participated in a live broadcast of program Susana Gimenéz on television station Telefé. At the beginning of the show she sang in an acoustic version with just a piano song Se Me Ha Perdido un Corazón and then rhythmic song and sub-title of the film No Me Arrepiento de Este Amor. In an interview, she talked about the film: “The film has everything, not just music, but also biography, it has lots of music, lots of fun, but it also contains a little bit of a thriller, since that time, and her fame had its downsides as well.”
On Thursday, September 1, 2016 there was published a new edition of the magazine Convivimos whose title page was cover by actress Natalia Oreiro (photoshoot took place July 26, 2016). “As an actress I've always dreamed of portraying Gilda, also because I am her fan. For example, in the telenovela Solamente Vos I sang her song, in the telenovela Sos Mi Vida I sang her song for an opening titles, but I think I became a fan already at the time of shooting telenovela Muneca Brava, where my character wore a shirt with Gilda. So my fandom moved into my roles,” she says in an interview.
On Monday, September 5, 2016 Natalia Oreiro was at 12pm a guest in show on Radio Metro, where she talked about the upcoming premiere of the film and also introduced the first new tribute song Corazón Valiente, which she sang in the style of candombe as a duet with Uruguayan singer Ruben ‘El Negro’ Rada. “I invited Ruben to sing with me this song and I think that the connection of candombe and cumbia is wonderful,” said Oreiro. On the same day Oreiro was also a guest of the radio program La Once Diez. “When Gilda finally got to sing, she had a problem with becoming famous, because the producers told her that she sings nicely, looks nice, but just does not sell CDs. Her fame really come only by the end of her life,” said Oreiro. Oreiro also spoke with Infobae online program, where she said: “My favorite song from Gilda is Se Me Ha Perdido un Corazón, which will also appear in the film. And I also like the song La Puerta, which talks about the relationship and that it is not always the woman who must adapt to the man.”
On Tuesday, September 6 20016 there was during the main television news on TV channel Telefé screened the official video for the song and the single No Me Arrepiento de Este Amor, in which appears footage from the film as well as scenes from filming.

Oreiro in show SG (28-8-2016); Interview for Infobae (5-9-2016); Premiere in Buenos Aires (7-9-2016)

On Wednesday, September 7, 2016 actress Natalia Oreiro covers the front page of magazine Gente. The photos were taken on 29 August 2016. “To move and dance like Gilda was for me not easy, Gilda also wore a miniskirt and I had a problem with that, because when I dance the skirt always ended at my waist,” laughs Oreiro. On Wednesday was also published an article about Gilda and Oreiro in magazine Caras. Oreiro on Wednesday connected by telephone with radio Cadena 3: “To be able to dance like Gilda, I had to take dance classes and I worked with an instructor, because I'm not a dancer, but it was important for me to learn how to move like Gilda.” The same day it was also published a video interview which Oreiro gave for portal La Nación (Oreiro gave the interview on Aug. 12, 2016): “Gilda is a legend, she became an artist that breaks down age limits and even states’ borders. She left us so much energy that even now, after 20 years, we feel her close,” she says.
In the evening of Wednesday, September 7, 2016, exactly 20 years since the death of Gilda, there was held the official pre-premiere of the film Gilda, no me arrepiento de este amor in a movie theater Hoyts Dot Baires Shopping, in which not only the leading actors of the movie were present, but also the director, producers and fans of Gilda and of Oreiro. “Before we started shooting, we took promo pictures promo with real Gilda’s band members. I was dressed and styled as her, and when the musicians came, I saw in their faces that we managed to achieve that I could really look like Gilda and portray her,” said Oreiro at the premiere.
On Thursday, September 8, 2016 Natalia Oreiro met with the media to answer questions about the film Gilda. “Yesterday was the premiere and in one week the film will be in all the cinemas. We have done everything for the film, now we can only wait and hope public will enjoy it,” said Oreiro for Cronica TV. On the same day in the evening at the Hard Rock Cafe in downtown Buenos Aires there was held already third official press conference for the film with the participation of the main actors, director and producers. “I had to learn how Gilda was and behaved in public, but there are a lot of videos of concerts and performances, but what was the key for me was to find out how Gilda behaved, acted, was in private. I tried to portray her look, vison and that became a foundation for my interpretation,” said Oreiro at the conference.
Soundtrack for the movie Gilda, no me arrepiento de este amor was published on Friday, September 9, 2016 by Sony Music worldwide (on sites such as iTunes, Amazon, Google Play, Spotify, Youtube, etc.). CD contains 13 songs, 11 of which are directly from the movie and 2 serve as a tribute to the late singer.

Media meeting (8-9-2016); Press conference (8-9-2016); Interview for Canal 13 (9-9-2016)

On Friday, September 9, 2016 at 11 am Natalia Oreiro spoke in an interview with radio La 100 about the film: “The film does not focus only on the part of life when was Gilda famous, but there are some scenes of her childhood, her relationship with father and mother, who was a concert pianist and was very conservative, and that is why she did not like from the beginning that her daughter sings cumbia.” At 2:30 pm Oreiro participated in a live interview with television station Canal 13. “I feel a great responsibility towards fans of Gilda, towards her family, everyone who knew her personally, to portrayed her realistically and to manage to capture her look. And the most important thing for me was that I do not disappoint her son Fabricio,” said Oreiro in an interview: “My husband Ricardo Mollo helped me a lot when recording and producing the CD, also he taught me to play a guitar for a few scenes. And he has a small role in the film, a cameo,” she laughs. At 5:30 pm Oreiro was, along with director and Lorena Muñoz and actor Lautaro Delgado, guest of live broadcast of TV channel Canal 7. “The first scene we shot for the film was the scene of casting of Gilda to be a singer in the choir. And this is a very important scene, and always when I start filming a new movie, or when I’m on a tour, I am nervous and I told the director that I would like to first shoot a scene that is not so crucial for the story. But Lorena answered that the nervousness that I feel surely must have felt also Gilda when she had to audition and Lorena wanted to use that emotion in the movie and I think you can feel it in my performance,” said Oreiro.
On Saturday, September 10, 2016 there was broadcasted on TV station Telefé program called Especial Gilda ‘Entre el cielo y la tierra’, which was entirely dedicated to the late singer. The program was filmed on Tuesday, September 6, 2016 and there are for example, Natalia Oreiro, Lorena Muñoz, Axel Kuschevatzky and original band members of Gilda. In the program, guests were talking about the life of Gilda, her career and her privacy, but also about her tragic death. About the participation of the true members of the band in the movie Oreiro said: “Originally, with Lorena we met the musicians of Gilda to get the details of her life, but during the interviews we thought it would be great if in the film they would portray themselves.” During the show there were also unpublished scenes from the film shown. Television station Telefé also started from the weekend to broadcast short commercials for the film and its upcoming premiere.
On Sunday, September 11, 2016 an article with Natalia Oreiro in the newspaper Perfil was published. “I know it's highly anticipated film, of course I want people to enjoy the movie and like it, but more importantly for me was that I remained faithful to the story of Gilda. We wanted to create a cinematic experience and complex story. In many ways what happened to Gilda can be close to many of us, not only for me as an actress but also for me as a woman,” she said in an interview.
On Monday, September 12, 2016 in the morning actress Natalia Oreiro and director Lorena Muñoz flew in the city of Rosario in Santa Fe province, which is the third largest city of Argentina. In the hotel Esplendor at 9 am they met with local media and answered their questions about the upcoming premiere of Gilda. “In May 2012 we met with Lorena at Cannes, where I presented a film, which was Lorena was a producer of, and we talked together about the possibility of making a common film and we also talked about Gilda. And I told her, ‘I’m Gilda!’, which started our collaboration on this film,” says Oreiro for television Rosario 3: “I am very excited about the first critics that were written but mostly I care what the audience will say. And I am glad that during the film they forget that I portray Gilda, that they will see her story, see Gilda and not an actress who plays her.”

Interview for Canal 7 (9-9-2016); Show Especial Gilda (10-9-2016); Oreiro for Perfil (11-9-2016)

Immediately after the meeting with the media in Rosario Muñoz and Oreiro took a flight to another Argentinean city, Córdoba in the province of Córdoba, which is the second largest city of Argentina. In hotel Sheraton Oreiro had a photoshoot for local newspaper La Voz, which was published the next day. In an interview with the newspaper she says: “I think it is good that it took so long before we got the rights to make the film, because before I was not ready for the role, neither as an actress nor physically because I had only become a mother, and now I personally understand many moments that Gilda had to endure,” she says and continues: “Now the planets aligned, exactly 20 years after her death, and we could make the film.” That evening there was a meeting with local media, which Oreiro and Muñoz attended and responded to many questions about the film. “Everyone tells me how I look like Gilda, but actually we don’t look alike,” laughs Oreiro in an interview with local television El Doce: “It was an amazing job of makeup artists, stylists, costume designers, working with light, working with movement and dancing moves in order to achieve the effect that in the movie I look like her.” At the end of a busy day both of them attended the pre-premiere of the movie in a local cinema.
On Tuesday, September 13, 2016 Natalia Oreiro and Lorena Muñoz were already back in Buenos Aires, and at 10 am they were hosts of live show Morfi on station Telefé. “The movie is very emotional, it is not possible to see the film and not being moved by it, because yes, it’s a movie with actors, but it is based on a true story that took place and has a lot of truth,” says Oreiro. On Wednesday was also published a new interview with the director and the actress in the national newspaper Clarín. “I never thought about another actress to portray Gilda, I had always only Naty in mind,” says Muñoz and adds: “Gilda was very creative, she wrote her own songs, she made her own costumes and she had her own style. This is a lot like Natalia, and the audience certainly will appreciate this authenticity.” Oreiro said: “The fact that I am now a mother helped me a lot during the shooting. We filmed eight weeks, half of which was a night shooting. In the film there is a moment when Gilda suffers a lot because she is working through the night, and he same thing happened to me. In the film, there are a lot of moments, which many of us will identify with.”
On Wednesday, September 14, 2016 there were published two new interviews with Natalia Oreiro that were taken on September 8, 2016 during a meeting with the media, for the newspaper La Nación and Página 12. “I had to stop being a fan of Gilda so I could transform into this role of a woman, with all her contradictions, I could not see only the good but also the bad, so we could achieve a comprehensive story,” says for Página 12 and she spoke also about the collaboration with her husband, musician Ricardo Mollo on the film: “Ricardo was always visiting me at shooting and one day Lorena asked him if he wanted to play in a film a small role of a musician and because Ricardo is very funny, he agreed. Ricardo also plays a guitar in the Spanish version of the song from the band Beach Boys, and which appears in the film’s end credits. He helped me even while recording the CD for the film and together we produced a duet with Ruben Rada. Moreover, he taught me to play a guitar for several sequences of the film where Gilda is composing her music.”

Oreiro & Muñoz in Rosario (12-9-2016); Promo in Córdoba (12-9-2016); Oreiro in show Morfi (13-9-2016)

   1. Movie premiere of Gilda in Argentine cinemas (September 15, 2016)
Cinematographic premiere of the film Gilda, no me arrepiento de este amor was on September 15, 2016 (in all 23 provinces of Argentina) under distribution company Disney. Movie critics that have been written for the film were very positive:

“It is a dramatic film, emotional and special with charisma of Natalia Oreiro who is just incredible.”
Alan Schenone / Proyector Fantasma

“Gilda is a classic biographical film with perfect execution and Natalia Oreiro, who was born for this role!”
Diego Batlle / Otros Cines

“Gilda is a classic biographical film with perfect execution and Natalia Oreiro, who was born for this role!”
Javier Luzi / Fancinema

Out of 53 critics that have been written on the film, there were 53 (100%) positive critic, therefore, rated 60 percent or more and 0 (0%) negative critic, therefore, rated 50 percent or less. The overall average of the evaluation was 81%. In general, the film had by Argentine critics always more than 80%.
During the first day of screening of the film Gilda, no me arrepiento de este amor in cinemas in 225 theaters there came amazing 42.682 spectators. The film was thus placed on the first rank of Argentine cinema box-office. It was the second best start of the movie and the seventh best start in the history of Argentine films. After the second day the box-office grew to record 83.343 spectators. The first weekend was for the film Gilda completely successful when after Saturday there were already 150.235 spectators and after Sunday already a record 28.334 spectators. The film ended its first week in Argentine cinemas in 292 theaters on the first place with the box-office of 333.001 spectators. The film earned in its first week 1.782.057 dollars.
On Friday, September 16, 2016 Natalia Oreiro, who was just in Montevideo, presenting the film, joined by telephone a live interview on TV station CN23, where there was also manager of Gilda Toti Giménez, who offered her to sing a duet with Gilda, since there is an unpublished recording of one song with Gilda’s voice. Touched Oreiro accepted the offer. On the same day, also an interview with magazine Veintitres was published, which Oreiro gave at the meeting with the media and in which she talked about the film.
On Saturday, September 17, 2016 Natalia Oreiro at 10 am by phone joined live interview for radio Del Plata, where she talked about the huge success of the film in cinemas: “I am very glad that the film in two days was seen by so many people. Of course, when we made the film, we wanted many people to come and see it, but for me it is even more important that we remained faithful to the story of Gilda. I will not stop thanking her son, who believed in us and allowed us to make the movie.” At 7 pm Oreiro joined live interview for radio La Once Diez, where she said: “I have an incredible joy, because not only is the film liked by the audience, but we also have a very good reviews and this connection is something incredible and I'm happy for it.”
On Sunday, September 18, 2016 Natalia Oreiro covers new edition of magazine Luz. In an interview, she was talking mainly about the film and experience with the shooting.

Oreiro & Muñoz for Clarín (13-9-2016); Movie premiere day (15-9-2016); Oreiro for Veintitres (16-9-2016)

On Monday, September 19, 2016 American film magazine Variety wrote about the success of film Gilda, where new information about commercial release was published; American company Paradiso Distribution acquired the rights to the screening of the film in the US (the premiere is planned for 2017), Palmera owns the rights to the screening in Central America, the company Rola Entertainment acquired the rights to the film in Chile, Peru, Bolivia, Colombia and Ecuador, and the company Dori Media will distribute the film for Israel. It was also announced that rights negotiations are ongoing for countries of Eastern Europe, where Natalia Oreiro is known.
On Tuesday, September 20, 2016 Natalia Oreiro spoke in a telephone interview with Radio Mitre about the huge success of the film in Argentine cinemas: “I really did not expect it, yes, of course with the director we wanted people to come and see the film, but we had no idea how many will come. But we worked on this film very much and we made a very good film. I am pleased to see pictures of full cinemas, where people are enjoying the film, crying, or dancing.”
The second week of the film in Argentine cinemas began on Thursday, September 22, 2016 very successfully and the film throughout the whole week was on the first place of box office. From Thursday to Sunday, Sept. 25 the film was seen by another 150.841 spectators and the total was after the second screening weekend 485.021 spectators. On September 27, 2016, exactly 13 days of the film in local cinemas, the film reached half-million spectators with a total number of 515.306 spectators.
On Sunday, September 25, 2016 Natalia Oreiro gave a live interview from Avon march in Buenos Aires for television station Canal 26: “In less than two weeks the movie was seen by half a million viewers, I’m thrilled that Argentine films now are doing so well. The film was also just premiered in Paraguay and film rights are being sold all over the world.”
The third week of the film Gilda in Argentine cinemas began on Thursday, September 29, 2016.

Natalia Oreiro in magazines Haciendo Cine, Vos, Luz & Vanidades in September 2016

3.1.2 Uruguay
In July 2016 it was officially announced that the premiere of film Gilda, no me arrepiento de este amor in Uruguay will take place together with the Argentine one, on Thursday, 15 September 2016. Already during August promo for the film started in Montevideo and other towns, where there were displayed posters and promotional events and competitions to win tickets to the premiere of the film, which was announced on 14 September 2016 with the personal participation of the Uruguayan actress Natalia Oreiro.
Natalia Oreiro flew to Montevideo on Tuesday, September 13, 2016 in the evening so she could attend the next day along with director Lorena Muñoz and musicians from the band of Gilda at 11 am a press conference for local media. The conference was held in the shopping center Nuevo Centro Shopping. “Why I wanted to make a film about Gilda? I liked the challenge when a woman goes against everything, against the social position, against her family, to fulfill a dream. All she had to sacrifice to become famous, it was all motor to make the film,” says Muñoz and Oreiro adds: “The last ten years I have had several offers to play Gilda, there were several directors and scripts, but they always failed to get the rights to make a film. But now everything was right and we can present this film also in my home country.”
After the press conference, at 4 pm there was a meeting with media at Sheraton Hotel, at which Oreiro met with Uruguayan newspapers and television programs. “I hope that fans of Gilda are pleased with my portrayal, especially because they know that myself am a longtime fan and many times I have included her songs in my projects as a tribute,” she says for TV station Teledoce. “I am so happy that the CD, which was released last week, is in the first place in sales, which I did not expect, because it’s been a long time since I released my latest CD. In addition to the CD soundtrack there is also a duet with Ruben Rada, which is not in the film, but serves as a tribute and I think it will be a hit of the summer,” she said in a live interview with TV station Monte Carlo. In an interview with Canal 10 she said about her costumes in the film: “We had a wonderful costume designer, but because I have my own brand called Las Oreiro, I wanted to have also one of our costume in the film and it is actually the final scene dress from white latex.”

Press conference (14-9-2016); Media meeting (14-9-2016); Movie premiere (14-9-2016)

On September 14, 2016 in the evening there was the official pre-premiere of the film Gilda, no me arrepiento de este amor in Uruguay in the shopping center Nuevo Centro Shopping with the participation of Oreiro, Muñoz and Gilda’s musicians. On Thursday, September 15, 2016, the day of the premiere of the film in Uruguay, Natalia Oreiro attended a special screening of the film, which was organized at the cinema in the shopping center Montevideo Shopping by company Ibupirac, whose face is Oreiro.
In the first screening day of film Gilda in Uruguayan cinemas in 12 theaters the movie was seen by 1.931 spectators, which placed the film on the first rank in local cinemas. Uruguayan film critics were very positive:

“Oreiro is the same as Gilda and she is the the light source of the movie! She sings beautifully, she dances and is able to transfer real emotion the audience.”
Fernán Cisnero / El País

After the first week of the screening in Uruguayan cinemas the film remained the first place in box office when the film in 18 theaters was seen by a total number of 21.875 spectators.
Second week of screening of Gilda in Uruguay started again very well with the movie remaining on the first place in box office. After second weekend the film was seen already by a total of 41.659 spectators in 17 local cinemas.

3.1.3 Paraguay
In September 2016 it was announced that the premiere of the film Gilda, no me arrepiento de este amor in Paraguay will take place on Thursday, September 22, 2016. The film is being distributed by Filmagic.

3.2 Home release
3.2.1 Original music soundtrack (worldwide release)
The soundtrack for Argentinean biographical musical film Gilda, no me arrepiento de este amor was released by Sony Music. The CD contains 13 songs - the first 10 songs are sung by the singer Natalia Oreiro in the same style as Gilda would sing them, one song is from the movie performed by Oreiro and singer Ángela Torres and the last two songs are sung by Oreiro in modern terms as a tribute to the late singer.
On Friday, July 15, 2016 there was released the first single for the movie, song No me arrepiento de este amor presented sung by actress and singer Natalia Oreiro. The song is 3 minutes and 43 seconds and was digitally released by Sony Music worldwide (on sites such as iTunes, Amazon, Google Play, Spotify, Youtube, etc.). On Friday, August 19, 2016 there was published the official soundtrack cover. The official track-list for the film was published on Sunday, 28 August 2016. The CD contains 13 songs; the first 11 songs are in the arrangement as they appear in the film, the CD also contains of the remix the song No Me Arrepiento de Este Amor and the last song is a duet with Uruguayan singer Ruben ‘El Negro’ Rada for the song Corazon Valiente in style candombe.

Covers for CD single and soundtrack

01. No Me Arrepiento de Este Amor (3:43)
02. Fuiste (2:55)
03. Corazón Valiente (3:30)
04. Corazón Herido (4:51)
05. Tu Cárcel (3:49)
06. Se Me Ha Perdido un Corazón (akustická verze) (2:58)
07. Te Cerraré la Puerta (3:41)
08. Paisaje (4:22)
09. Noches Vacías (3:20) 10. No Es Mi Despedida (3:14)
11. Sólo Dios Sabe (feat. Ángela Torres) (2:34)
12. No Me Arrepiento de Este Amor (Remix) (2:51)
13. Corazón Valiente (feat. Rubén Rada) (3:34)
total: 45:23

Soundtrack Gilda, no me arrepiento de este amor was published on Friday, September 9, 2016 by Sony Music worldwide (on sites such as iTunes, Amazon, Google Play, Spotify, Youtube, etc.). On the same day, the CD was released also physically in Argentina. On the iTunes server in Argentina the CD debuted at the amazing second place. In Russia, the CD debuted on the same digital server on third place. In Belarus, the CD debuted on number 16. In Poland, on local digital platform Empik the CD debuted on second place.