Natalia
Cinematography:
RE LOCA (¡Y Me Encanta!) - 2018
“Llegó la hora de mandar a todos al carajo“
(The time has come to send everyone to hell)
RE LOCA (¡Y Me Encanta!) (Crazy, and loving it!) is Argentinean comedy filmed in Buenos Aires, Argentina, during six weeks from January 29, 2018 till March 9, 2018. The film is a remake of Chilean film with name Sin Filtro (No Filter) from writer and director Nicolás López, who shot the film in Chile in 2015. Director Martino Zaidelis, for whom the film is directorial debut, filmed the Argentinean remake.
The film is in production of Argentinean companies Aeroplano Cine and Telefé, which is led by famous and successful movie producer Axel Kuschevatzky. The film is in co-production of Nonstop TV, Movie Trucks and Comedy Central.
In the female leading role there is famous Uruguayan actress Natalia Oreiro. In male leading roles there are actors Fernán Mirás and Diego Torres. In supporting roles, there are Pilar Gamboa, Hugo Arana or Gimena Accardi. Famous Argentinean actor Diego Peretti has a guest appearance in the film.
World as well as commercial release of the film Re Loca took place in Argentina on July 5, 2018 under distribution of Paramount Pictures. The same distribution company released the film in Uruguay also on July 5, 2018. In both states, the film became a huge box office success.
Official and Promo posters: Argentina
Movie score was digitally released on July 5, 2018. The score features melodies written for the film by famous composer Emilio Kauderer as well as rock song Me Vuelvo Cada Día Más Loca from 1982, which was newly recorded for the film by its original author Celeste Carballo.
Content:
1. Movie information
1.1 Plot
1.2 Cast
1.3 General information
2. Production
2.1 Development
2.2 Pre-Production
2.3 Filming
2.4 Post-production
3. Release
3.1 Cinematographic Release
3.1.1 Argentina (World Premiere)
3.1.2 Uruguay
3.2 Home Media
3.2.1 Original Soundtrack
1. Movie information
1.1 Plot
When Pilar (Natalia Oreiro) visits alternative medicine healer, she finds out that her chest pain is caused by accumulated anger and the only way to get better is to give a way to all thoughts and emotions no matter the consequences.
Re Loca – movie stills
1.2 Cast
In the leading female role there is famous actress Natalia Oreiro, for whom the film is the first remake of her career. The film is Oreiro’s return to cinema after two-year break.
Natalia Oreiro - Pilar
Fernán Mirás - Javier
Diego Torres - Pablo
Pilar Gamboa - Valeria
Hugo Arana - Salaberry
Gimena Accardi - Sofía
Walter Cornás - Guillermo
Mago Radagast - Alejandro
Martín Garabal - Toto
Malena Sánchez - Maia
Valeria Lois - Isabel
Lucas Pose - Nicolás
Diego Peretti - Psycholog
1.3 General information
Genre: Comedy
Length: 100 minutes
Language: Spanish
Director: Martino Zaidelis
Script: Nicólas López / Andres Aloi / Martino Zaidelis
Production: Telefé (Argentina) / Aeroplano (Argentina)
Producers: Axel Kuschevatzky / Sebastian Aloi
Casting: Maria Laura Berch
Music: Emilio Kauderer
Cinema: Argentina 05/07/2018 (Paramount Pictures), Uruguay 05/07/2018 (Paramount Pictures)
2. Production
2.1 Development
In an interview for Uruguayan radio FM del Sol talked Natalia Oreiro on March 16, 2017 for the first time to make a comedy that would be a remake: “It is very likely that at the end of the year I will make a comedy film which is genre that I love very much. It is a film that worked very well in another country and here the film will be directed by Martino Zaidelis from company 100 Bares Productions.“
On Thursday June 8, 2017 there were new movie information announced. The film is a remake of Chilean film called Sin Filtro from year 2015 when the film was a major box office hit. The lead role will be portrayed by Natalia Oreiro and the filming was announced for October 2017 in Buenos Aires. The movie rights were apart from Argentina sold also to USA (where the lead role will be portrayed by Eva Longoria), Germany, China, Turkey or Mexico.
During the press conference at film awards Premios Platino 2017 in Madrid on Friday July 21, 2017 actress Natalia Oreiro said: “Before the end of the year I will make a comedy in production of Axel Kuschevatzky. It is a remake of Chilean film that was very successful and I am sure that the film will have success also in Argentina because it is a very funny film that talks about power of a woman and I am sure all women will be able to identify themselves in it.”
On July 31, 2017 it was announced that the Argentinean remake will be called Resacada (Hungover) and that the filming will start in the second half of October 2017 and will continue till beginning of November. On Tuesday August 8, 2017 it was further revealed that husband of character of Natalia Oreiro could be portrayed by Argentinean actor Fernán Mirás and that actor Pablo could have a special participation. Both actors worked with Oreiro previously on other cinematographic projects.
Interview for TNT (21-7-2017); Interview for ADN (29-9-2017); Interview for Diario Hoy (6-11-2017)
On Friday, September 29, 2017, Natalia Oreiro was a guest of the Chilean radio ADN, where she also talked about the remake of the Chilean film: For the first time, she mentioned that the film will be filmed instead of October 2017 only in January 2018. In an interview for the Chilean newspaper LUN Oreiro also said about the film: "I saw the original, I liked the performance of actress Paz Bascunán, she is the heart of the story. The theme is universal, every one of us is collapsing or having a crisis at some point. I like playing real women, so I'm very happy."
In a conversation with Argentine newspaper Diario Hoy from November 6, 2017, Natalia Oreiro said:
2.2 Pre-Production
In January 2018, the pre-production of the film, which was re-named to Re Loca (Crazy), began. On Thursday, January 18, 2018, actress Natalia Oreiro, was already preparing for her role in the film and trained under the supervision of coach Hugo Quirila, they were making choreography for action scenes in the film.
On Tuesday, January 23, 2018, actress Natalia Oreiro published on her social media vk.com a new photo of her new hairstyle for her role in Re Loca. For the role, she has cut her long hair into a modern short cut. On the same day, it was also reported that alongside Oreiro, the film will feature Argentine actors Fernán Mirás and Diego Torres.
Filming preparation (18-1-2018); New image for film (23-1-2018)
2.3 Filming
The first filming day of Re Loca took place in Buenos Aires on Monday, January 29, 2018 under the direction of Martin Zaidelis. It was announced that the film should be brought to Argentinean cinemas on July 5, 2018. In the supporting roles there are actors Pilar Gamboa (with whom Oreiro played in cybernovel Amanda O and Música en Espera), Hugo Arana (who was alongside Oreiro in guest appearence of telenovela Sos Mi Vida), Gimena Accardi (who was alongside Oreiro in telenovelas Kachorra and Solamente Vos), Martín Garabal, Mago Radagast and Walter Cornás.
During the very first shooting day, there were scenes filmed in Buenos Aires' exteriors with Natalia Oreiro as Pilar. Actor Hugo Arana joined the crew on the second shooting day. He is a brother of Oreiro’s longtime friend and actor Facundo Arana. He filmed scenes where Pilar visits an alternative medicine doctor looking for help with her chest pain. On the third shooting day, on Wednesday, January 31, 2018, Oreiro shot scenes in the parking lot where she smashed the window of parked car and pulls the car out of the parking space that was designated for her own car. The first day of February there were interior scenes filmed. These scenes feature Pilar and her sister Isabel, played by actress Valeria Lois, celebrating her cat's birthday. The same day, actors Pilar Gamboa and Diego Torres joined the filming crew. The first filming week was completed on Friday 2 February 2018.
First filming week of Re Loca (Zaidelis, Oreiro, Torres & Gamboa)
The second filming week of Re Loca began on Monday, February 5, 2018, when outdoor scenes were filmed with Oreiro, Torres, and also with actress Gimena Accardi. On Tuesday, shooting with Oreiro and Torres continued, and on Wednesday, Accardi joined the team again for several scenes. Thursday was a long filming day when the entire crew and the actress Oreiro were shooting wedding scenes at Círculo Italiano until early morning hours. The end of the ninth filming day was only on Friday morning at 5 am. On Friday, February 9, 2018, promo photos for movie posters were shot in the studio, and in the evening, there was a follow-up shooting of the night scenes from the previous day. Actor Diego Torres gave an interview during the night filming for Telefe, where he said, "We're filming a crazy comedy. My character is a former friend of Pilar (Natalia Oreiro) who is now dating a much younger girl."
The third filming week began on Monday, February 12, 2018. Scenes were filmed in interiors of offices where works Natalie Oreiro's character. Actor and comedian Mago Radagast and actress Malena Sánchez joined the team and were filming scenes also the following day. On Thursday, February 15, 2018, more scenes were filmed in the offices with the trio Oreiro, Radagast and Sánchez. The Argentine producer Axel Kuschevatzky from the production company Telefé came to visit the filming set along with the original scriptwriter, Chilean director and screenwriter Nicolás López. On Friday, February 16, 2018, Natalia Oreiro and actor Fernán Mirás, who portrays Pilar’s artistic husband Javier, filmed scenes together. Mirás and Oreiro had already met during other project back in 2005, when they filmed an episode for TV series Botines.
Second and third filming week of Re Loca (Oreiro, Radagast & Mirás)
The fourth filming week began on Monday, February 16, 2018. That day scenes were filmed in one of the apartments in Buenos Aires, which represents Pilar’s apartment. Also, there was filmed a scene in which Natalia Oreiro smashes a car with a hammer and then lights the car on fire. As filming continued, on Thursday, February 22, 2018, more scenes with Oreiro and Fernán Mirás were shot again. This time they were scenes from the apartment’s bedroom and kitchen. Other scenes in the apartment were shot at night from Friday until Saturday morning, when the fourth filming week was successfully concluded.
On Monday, February 26, 2018, began fifth filming week by filming scenes with Natalia Oreiro and Fernán Mirás in the interior of the apartment. On Wednesday, February 28, 2018, Lucas Pose, a stepson of Pilar named Nicolás, Santiago Rovito, and Suyai Chiodi, who both portray Nicholas' friends, joined the filming team. Scenes were filmed both in the interior of the apartment and in Javier’s artistic studio. On Friday, March 2, 2018, famous Argentinean actor Diego Peretti made a guest appearance in the film. During one day shooting he filmed scenes with Natalia Oreiro as Pilar’s psychologist. This is not the first time Peretti stars on the silver screen alongside Oreiro; they were the lead couple in hit comedy Música en Espera from 2008, and in 2012 they portrayed married couple in drama Wakolda.
The sixth and final week of filming of Re Loca began on Monday, March 5, 2018. On Tuesday, March 6, 2018, night scenes were filmed with actors Natalia Oreiro and Hugo Arana at Puente de la Mujer in downtown Buenos Aires. A day later, Oreiro was shooting again night scenes, this time in the car. The final day of filming of Re Loca was on Friday, March 9, 2018, when the last day scenes were shot on the streets of Buenos Aires. During the last day of filming, the reporters of Telefe were also present to interview Oreiro and director Martin Zaidelis: says Oreiro and adds: "This film is pure comedy, very funny and nice, and people will identify with the story, both girls and guys,” she laughs. "I think this film is coming at the best time when we talk about strength of women and their position in society. I'm so glad to be able to portray this independent woman." The director also comments the film cast: “For me, it was almost unrealistic to work with Naty but also with Fernán Mirás, Diego Torres or Hugo Arana."
Fourth, fifth and sixth filming week of Re Loca (Oreiro, Peretti & Zaidelis)
2.4 Post-production
On Wednesday, March 28, 2018, Natalia Oreiro was featured on the cover of Argentinean magazine Caras where she talked about the recent filming of Re Loca: "To Pilar, my character, happens a lot of bad things and she has no courage to tell the concerned people that she does not like what they are doing to her. And one day, as if by fate, her "filter" disappears and she begins to tell everyone what she really thinks." The premiere of the film was confirmed for July 5, 2018.
On Friday, May 11, 2018, actress Natalia Oreiro was on the cover of Uruguayan edition of magazine Caras. The magazine published an article from the filming of Re Loca together with photos from the set and new interview with Oreiro: "We all have crazy moments that also come from the fact that we cannot always tell our surrounding exactly what we think. And my character will be able to do that, and that's the fun part of this movie. It's a movie about a woman who needs to regain control of her life."
Caras (27-3-2018); Caras (11-5-2018)
3. Release
3.1 Cinematographic Release
3.1.1 Argentina (World Premiere)
Right after filming of Re Loca was concluded in March 2018, it was officially confirmed that the premiere will take place on July 5th 2018 under distribution of Paramount Pictures.
1. Promotional events for Re Loca (May, June & July 2018)
The promo events for the comedy Re Loca began two months before the premiere. On Wednesday, May 23, 2018, an official poster for the film was published, featuring Natalia Oreiro, Gimena Accardi, Diego Torres and Fernán Mirás. A new logo to the film was also released on the poster, as well as a movie slogan: "Llegó la hora de mandar and todos al carajo" (The time has come to send everyone to the hell). On the same day, the prestigious American movie magazine Variety announced that Paramount Pictures owns rights to distribute film across Latin America. On the same day evening, actress Natalia Oreiro was personally present at TV station Telefé to introduced movie trailer in prime time. The trailer is 2 minutes long and introduces to audience main story line of the comedy. "It's a film we made with a lot of determination, there are a lot of Argentinean talents in it and I'm sure the audience will identify with the story," says Oreiro.
From June 19, 2018, Re Loca posters could be seen on the streets of Buenos Aires. At the same time big media campaign has begun on digital platforms like Twitter, Facebook or Instragram. Also several TV spots were seen on local TVs. On Tuesday, June 26, 2018, a photo of Natalia Oreiro was published in front of the poster.
Trailer presentation (23-5-2018); Oreiro with poster (26-6-2018); Press junket (27-6-2018)
On Wednesday, June 27, 2018, Natalia Oreiro was featured on covers of magazines Gente and Nueva. For both she took new photos and also gave interviews (Gente's photo shoot took place on June 19 and Nueva's photo shoot took place on June 1). "I read the adaptation of the script by Martin Zaidelis and Andrés Aloi and I immediately accepted the role. Apart from the fact that I identified myself with Pilar, who is almost 40 years old, I felt that many of my friends and members of my family would also identify with this character. It's pure comedy full of funny gags," says Oreiro for Gente. In an interview for magazine Nueva Oreiro says: "I'm very nervous about the premiere. But I am very happy with the work we have done, I have put my hundred percent in it, because every new project is special to me and I would like this film to do well with the audience." When asked what she has in common with her movie’s character, she replied: "In some respects we have a lot in common, in some less. I also do not want to be silent when I do not like something, and I am determined to do something about it."
On the same day, a press junket with lead protagonists of Re Loca took place in Buenos Aires, starting at 2 pm. There were Natalia Oreiro, Gimena Accardi, Fernán Mirás and Diego Torres as well as director Martino Zaidelis present. During a busy afternoon, Oreiro gave interviews for TV stations Telefé, C5N, Canal de la Ciudad, Ciudad Magazine and A24 Together with Torres, Oreiro gave live interview to program Noticiero on Telefe, where she said: "The film is a comedy, but it also has its gentle moments." Torres says: "It's a film for everyone, women, men, young people ... what happens to Natalia's character can happen to all of us." Oreiro adds: "We wanted to create a movie where people will be laughing at common things and situations that happen to us in life. One can often not say exactly what he wants because we are afraid of the consequences, and the film shows moments when my character had enough and starts to do and say only what she wants. Many people ask me if it's a movie for women. No. The movie might as well be called Re Loco and have male hero. It's a comedy for everyone." Oreiro also gave interviews for digital platforms El Portal de Catalina, La Cosa Cine and Tu Musica Hoy. "I wanted to do comedy again," says Oreiro says in one of the interviews: "I spent the last few years doing dramas and I had the urge to return to comedy. I wanted to laugh and also make the audience laugh with me." Oreiro further gave interview for Argentinean newspapers Clarín, La Nación, LM Nequen, Los Andes, Tiempo Argentino and Perfil, which were publishing interviews in the following days.
On Friday June 29, 2018 Natalia Oreiro was on the cover of magazine Para Ti (the photo shoot took place on June 1, 2018) and of newspapers Clarín (the photo shoot took place on June 19, 2018) and Página 12, for which Oreiro gave interview and photos on June 26, 2018. "What is happening to Pilar is a tragicomedy, it may seem tragic, but it is also very funny for the audience, because we can identify with the situation. All the characters in the movie have a double side, one is that they are very funny because of what they do and how they behave, and the other one is that they are actually very human," she says in an interview for Página 12. "Pilar has accumulated anger inside of her and that makes her very sad. She is a woman who forgot to be herself. Although she has a good job, a nice apartment and a car - so everything looks great from the outside - but she is not happy. She is neither in heaven nor in hell, she is somewhere in between." In an interview with Clarín, she said: "The film plays with the idea of searching for oneself, what makes us happy, who we are, which road are we going to take. The movie has a different end than you would expect. The ending is a happy one but also very realistic - Pilar becomes a new person. We have made an adaptation of the film that is 100% Argentinean."
Gente, Nueva (27-6-2018); Para Ti, Página 12, Clarín (29-6-2018)
On Saturday, June 30, 2018, an interview with Natalia Oreiro for digital platform Infobae was released (the interview was recorded on Tuesday, June 26, 2018). In the interview, she says, "In the movie I'm not angry and screaming all the time like trailer could suggest," she laughs, "Pilar is very sensitive and the story shows her from all different sides. The film is also very tender and emotional."
On Sunday, July 1, 2018, interviews and photos with Natalia Oreiro were published in newspapers La Nación, LM Nequen, Los Andes, Tiempo Argentino and Perfil, which she gave at the recent press junket. "It all started a year and a half ago. Martino Zaidelis, with whom I worked on the series Entre Caníbales, sent me a screenplay for the film and I immediately identified myself with the role. It was like movie Free Fall with Michael Douglas, just as a comedy version. Doing what she wants is a lot of liberation, but it always has its consequences too," says Oreiro for La Nación and she says about her character: "Costumes were chosen by Greta Ure, movie costume designer. But I always try to add myself something for my characters. For example, I used one of my favorite rainbow sweaters in one scene. I also cut my hair because my character is very modern and she works as a creative PR manager and my long hair did not fit into this role. I'm very happy with the hairstyle, it's a fresh and modern." In an interview with Perfil, Oreiro talked about the production of the film: "Our film is the first film that Paramount Pictures will distribute in Argentina. And Telefé - I think that 90% of all the films I filmed were in production with Telefé – has provided us sufficient TV marketing so we could get the movie to as many people as possible. But neither Paramount nor Telefé did interfere with the artistic vision of the film." Director Martino Zaidelis said in an interview with Tiempo Argentino: "The path that the main heroine of the film is going is an extreme one, but it's also a way how to find herself. Natalia put a lot of herself in this role, and also her own experience while searching for herself. I met Natalia while working on the series Entre Caníbales, and it is always a great pleasure to work with her."
On Monday, July 2, 2018, actress Natalia Oreiro was on cover of magazine OhLaLa. The magazine features photos and interview taken May 31, 2018. On the same day Oreiro was a guest of radio La 100 FM, where she introduced her new movie to the audience. Later the same day, at 3:30 pm, Oreiro was live guest of TV show Corta Por Lozano at TV station Telefé, where she talked about the movie: “Tonight we have a premiere of the film and I am excited to see audience’s reaction. I saw the film three time and I truly like it, it is a brilliant comedy.“ On Monday, an interview with Oreiro for Conversaciones at La Nación digital platform was also published (the interview was recorded on June 21, 2018). "The characters in our story are often stereotypical, but that's exactly what we wanted to achieve. We wanted everyone to be able to identify themselves with a story and be able to say “it's just like my boss” or “it's exactly like my friend” . I believe everyone can identify with the story," she says. On the same day at 5 pm, a premiere of Re Loca was held at the Norcenter Shopping Center in Buenos Aires, where all the main film actors and director Martino Zaidelis were present. Oreiro arrived accompanied by her husband, Ricardo Mollo and her sister Adriana with her daughter Mia. At the premiere, Oreiro told the media: "I am very nervous about how the audience will receive the film. I have great expectations because it's been a lot of years since I did not do a comedy, but I felt good during filming and I hope it will be seen." On the day of the premiere, it was also announced that Oreiro sings for the movie opening titles a song called Tiritando that is in bossa music style.
Interview for La Nación (21-6-2018); Interview for Infobae (26-6-2018); Interview for C5N (27-6-2018)
2. Premiere of Re Loca in Argentinean cinemas (July 5, 2018)
Cinematographic premiere of Re Loca took place in Argentina (in all 23 provinces) on Thursday, July 5, 2018, under distribution of Paramount Pictures. It was the first Argentinean film to be distributed by Paramount Pictures.
The same day as the premiere, there was released digital movie soundtrack on which there are tracks from the film composed by famous composer Emilio Kauderer. The soundtrack also features rock song Me Vuelvo Cada Día Más Loca from 1982, which was exclusively rerecorded for the film by the song’s author and singer Celeste Carballo.
During the first screening day of Re Loca in Argentinean movie theaters, 21.643 spectators came to see the film in 182 cinemas. The film ranked on fourth place in Argentinean box office. However, the film surpassed all the other newly release films that day, namely the American film Ant-Man, which is a great success for local film. It was also the best start of the Argentinean film in 2018, and in Natalia Oreiro's career, it was the third best start of the movie, right after Un Argentino en New York and Gilda.
The film has received mixed critics from Argentinean media. Many criticized the simplicity of the story, but others highlighted the humorous side of the film that the Argentinean audience will appreciate:
„Natalia Oreiro attacks; and she does it with humor, charisma, character and sensuality, that no one else in Argentinean cinematography manages to combine so well as she!“
Juan Francisco Gacitúa / A Sala Llena
„Natalia Oreiro proves in this film her talent for comedy, which might be simple, yet original. All performances are amazing!“
Alejandra Sarasqueta / La Entrada al Cine
„Natalia is soul of this film, she became her character and it seems it was written directly for her!“
Catalina Dlugi / El Portal de Catalina
From the 31 movie critics that were written in Argentina about the film, 18 (58%) were positive, with a rating of 60 percent or more, and 13 (42%) critics with negative, with a rating of 55 percent or less. Overall, the film rating was 59%.
On Friday, July 6, 2018, Natalia Oreiro was a live guest on radio Con Vos: "Yesterday the movie premiere took place in whole Argentina," said Oreiro, who just returned from a three-day trip to Turkey (she was performing at private party): “It might seem in the film that I am rather aggressive, but it comes out of the fact that Pilar has kept her anger inside of her for a long time and now all needs to come out. All the scenes in the movie are very up-to-date, all of them are based on real situations that can happen to all of us." Oreiro said about movie posters on which she is giving the finger: "Now these posters are all over the town and my son asked me why I am showing my middle finger, so I had to explain to him that it was not me but that it is just my character in the movie," she laughs and talks also about her movie colleagues: "Director Martino Zaidelis and casting manager Maria Laura Berch have done absolutely a great selection of actors, each actor totally describes his character. The film also features Diego Peretti as a guest appearance in two scenes. It was me who called him about the role because we are great friends and he has accepted." Later that day, Oreiro was also a guest on the radio Metro 95.1, where she talked about the film: "There is one scene in the movie with Pilar's sister, which is very unpleasant, but these unpleasant things are also part of life. We have an incredible cast that's worth seeing."
Interview for Telefé (2-7-2018); Movie premiere in Buenos Aires (2-7-2018)
On Monday, July 9, 2018, after 11 am actress Natalia Oreiro was live guest of show Morfi on TV station Telefe. "It's so beautiful to see how the audience love our film. More than 150,000 people came to see the film in four days, and I cannot be happier," she says about the film's success: "In the movie, the audience will see me differently than they are accustomed to from television."
Re Loca has performed very well during first weekend in cinemas, staying at fourth position of box office, and after Sunday, July 8, the film in 237 cinemas was seen by a record number of 154.930 spectators. The first screening week ended successfully with the movie crossing the two hundred and fifty thousand viewers rank, when on July 11, 2018, the film was seen by the total number of 259.458 spectators and earned over 30 million pesos.
After the second screening week of Re Loca in Argentinean cinemas, the number of viewers has risen to 423.350, and in spite of release of new movie in cinemas, the film ranked sixth in Top 10 box office. During the third week in cinemas, the film maintained its sixth rank, and at the end of the third week, on Wednesday, July 25, 2017, the film also celebrated another success – by total number of 553.347 spectators, the film became the most seen local film of 2018 to date surpassing film Animal. For Natalia Oreiro, the film Re Loca is her third most seen movie of career (right after Un Argentino en New York and Gilda), when the film has surpassed the half-million spectators rank which was previously held by film Cleopatra from 2003.
The film proved to be successful by local audience, when after fourth week in cinemas the film was seen by 638.681 spectators and earned 76,940,662 pesos ($ 3 million). In the fifth and sixth week of screening of Re Loca, the film was still ranked in the Top 10 box office, and after the sixth week the film surpassed 700 thousand spectators. As of August 15, 2018, the film was seen by 704.066 spectators.
Magazines La Nación, Perfil (1-7-2018); OhLaLa (2-7-2018); Interview for Morfi (9-7-2018)
3.1.2 Uruguay
Right after the filming of Re Loca was concluded, it was officially announced that the premiere of the film in Uruguay will take place along with the Argentinean one on Thursday, July 5, 2018, also under distribution of Paramount Pictures. In June, the movie promotion has started not only in the capital Montevideo, where movie posters could be seen.
Natalia Oreiro together with movie director Martino Zaidelis arrived to Montevideo on Thursday, June 28, 2016, to attend a Uruguayan media meeting in Hyatt Centric Hotel. Oreiro gave TV interviews for Canal M, Canal 12 and VTV. She also gave interviews for newspapers El País, Busqueda and La Republica that published the articles in the following days. "I am the type of person who always tries to say their point of view, but without shouting and calmly, but what is happening to Pilar is that for years and years she holds everything in herself and then the problem is getting bigger," says Oreiro for VTV: "It's a very current film in a time when women are looking for their rights." Oreiro said to the fact that the film is a remake of the Chilean film Sin Filtro and that there are other versions of the film: "In fact, Re Loca is an adaptation, the script is reworked for our audience. When I read the script, I did not know there were other versions of the movie. I also decided not to see them. What we wanted to take from the original version is the key essence of the story. For example, the end of the movie is different and shows how important it is to find yourself and not expect others to do it for you."
On Thursday evening, the premiere of Re Loca in Nuevo Centro Shopping, which was attended by Natalia Oreiro and director Martino Zaidelis, took place. Oreiro arrived accompanied by her parents Carlos and Mabel. It was the first screening of the film for the public. "I'm very happy to be able to enjoy this comedy with you, with our audience," she said before the screening.
Interview for Canal 12; Oreiro during media meeting (28-6-2018)
On Friday, June 29, 2018, at 10 am, Natalia Oreiro was a live guest of show Desayunos Informales on TV station Teledoce. "Yesterday was the first screening of the film with audience and it was amazing to see them laugh and applaud," says Oreiro, "I'm not a kind of person to swear, so I had to practice a lot of swearing and screaming. I worked with the director for more than a year on the screenplay and on my character. I was also filming myself with a cell phone at home and sending the videos to the director to give me comments." After that, Oreiro moved to Canal 10 to attend TV show La Manana en Casa at 11:30. "The film shows different interpersonal relationships, such as your relationship with a superior, husband, friend, sister. I think the relationship with the sister in the movie is the deepest one for my character, because she is asked to do a favor that ends up very badly," says Oreiro about the film: "The film has three parts, the first shows Pilar being unhappy in her life, the second part shows her crazy side in which she starts to do all she wants without thinking of consequences, and the third part is the balance between the first and the second, when my character learns from the consequences of her actions."
On Sunday, July 1, 2017, interviews with Natalia Oreiro were published in newspapers El País and La Republica, which she provided during Friday's media meeting. "The character of Pilar did not touch me emotionally as my other dramatic characters I have done in the past, but I had rather had to discover my new sides. For example, I'm not a conflicting type of person and I do not like screaming, which is often what Pilar does. So I had to learn that, and in the end it was so good that I had to be careful not to send everyone to the hell as well," she laughs in an interview with El País. "The film also talks about the position of women in society. For example, I do not mind when a man gives me a compliment, but it must not be in nasty or sexist way. In that case, we have to defend ourselves, and that's what we are showing in the film as well."
During the first screening day of Re Loca in Uruguayan cinemas, on Thursday, July 5, 2018, the film was screened in 44 cinemas and was seen by 4.073 Uruguayan spectators, placing the film on the third rank of local cinema box office, but on the top spot among newly released films that day. After the first week of screening in Uruguay, the film maintained the third place of box office with total of 35.559 spectators in 51 cinemas. Uruguayan critics were also very positive:
„The film is driven by Natalia Oreiro thanks to her huge charisma. It is a film that shows new way how to deal with stereotypes of our society.“
Subrayado
Oreiro and Zaidelis at premiere (28-6-2018); Desayunos Informales (29-6-2018); La Manana en Casa (29-6-2018)
In the second week of Re Loca screening in Uruguay, the film proved to be very successful among local audience when despite new movie releases the film moved from third to second place of local Top 10 box office. After the second week the film was seen by 57.933 spectators in 48 cinemas. The film has earned more than 300.000 US dollars in cinemas to that date. In the third, fourth and fifth week of the screening, the film even got to the first place of local box office, where it remained until August 5, 2018, when it dropped to the second place. At the end of the fifth screening week, on August 8, 2018, the film was seen by a total number of 90.500 spectators in 49 cinemas and has earned more than half a million US dollars.
3.2 Home Media
3.2.1 Original Movie Soundtrack
Together with the release of movie Re Loca on July 5, 2018, digital movie soundtrack on platforms like Spotify or iTunes was published too. Soundtrack was released by Ultrapop under license from Aeroplano Cine's production company. There are 23 songs on the soundtrack, 19 of which are instrumental melodies written for the film by famous composer Emilio Kauderer. There are also three bossa songs from band Los Barenboim. The final song of the soundtrack is a rock song Me Vuelvo Cada Día Más Loca from 1982, which was for the movie re-recorded by its original author and singer Celeste Carballo.
Digital covers for movie soundtrack and CD single
For the movie`s central song Me Vuelvo Cada Día Más Loca was on July 5, 2018 also released a music video-clip on YouTube, featuring scenes from the movie as well as the singer recording the song. The song was also released as a single and was available on digital platforms (such as iTunes, Amazon, Google Play, Spotify, Youtube).
http://www.t13.cl/noticia/tendencias/espectaculos/eva-longoria-protagonizara-version-estadounidense-filtro
https://www.youtube.com/watch?v=caP9DM1hOFM
http://laubfal.com/natalia-oreiro-se-pondra-resacada/?utm_campaign=natalia-oreiro-se-pondra-resacada&utm_medium=twitter&utm_source=twitter
http://www.diarioshow.com/article/details/194153/peter-lanzani-intento-levantarse-a-andrea-rincon
https://www.youtube.com/watch?v=3JrmjM6oe40
http://www.nataliaoreiro.cz/photogallery/displayimage.php?pid=70521
https://diariohoy.net/espectaculos/natalia-oreiro-una-actriz-que-da-miedo-109527
https://www.infobae.com/gente/lo-ultimo/2018/01/24/natalia-oreiro-y-un-jugado-cambio-de-look-mira-el-paso-a-paso/
http://www.fmlacuerda.com.ar/index.php/component/k2/diego-torres-y-natalia-oreiro-compartiran-la-pantalla
http://exitoina.perfil.com/2018-02-04-503227-natalia-oreiro-y-diego-torres-comenzaron-el-rodaje-de-re-loca/
https://www.tvshow.com.uy/personajes/famosa-escracha-natalia-oreiro-camarin.html
http://telefenoticias.com.ar/espectaculos/diego-torres-es-una-comedia-re-loca/
https://www.youtube.com/watch?v=USsF7M-iWu8
http://caras.perfil.com/2018-03-27-304705-natalia-oreiro-mujer-audaz/
http://caras.com.uy/2018/05/10/caras-uruguay-y-una-cobertura-exclusiva-de-la-nueva-pelicula-de-natalia-oreiro-ok/
http://variety.com/2018/film/news/paramount-pictures-first-local-movie-argentina-re-loca-1202819567/
http://telefenoticias.com.ar/espectaculos/natalia-oreiro-presenta-su-nueva-pelicula-re-loca/
https://www.infobae.com/gente/notas-de-tapa/2018/06/27/natalia-oreiro-confiesa-por-quien-hincharia-en-una-final-argentina-vs-uruguay-los-mundiales-me-ponen-re-loca/
https://www.youtube.com/watch?v=caLffv-SY14
https://www.youtube.com/watch?v=SaBkqBocsrI
https://www.infobae.com/parati/news/2018/07/04/nati-oreiro-soy-una-mujer-que-vive-en-crisis/
https://www.pagina12.com.ar/124936-todos-estamos-viviendo-un-poco-eso-de-no-aguantar-mas
https://www.clarin.com/espectaculos/cine/natalia-oreiro-vuelve-dia-loca_0_SJAMjyQMQ.html
https://www.infobae.com/teleshow/infoshow/2018/06/30/natalia-oreiro-vivo-en-crisis-todo-el-tiempo-estoy-recalculando-hacia-donde-ir/
https://www.lanacion.com.ar/2148827-natalia-oreiro-yo-siempre-pelee-para-que-me-tomaran-en-cuenta
http://www.perfil.com/noticias/espectaculos/este-es-el-siglo-de-los-derechos-de-las-mujeres.phtml
https://www.tiempoar.com.ar/nota/las-verdaderas-heroinas-son-las-mujeres-que-buscan-un-mundo-mejor
https://www.lanacion.com.ar/2148300-natalia-oreiro-quiero-la-igualdad-de-genero
https://www.youtube.com/watch?v=RfqwnTrsPBg
https://www.youtube.com/watch?v=vreTWcdeMrM
https://www.youtube.com/watch?v=O4Hpx12pxH8&list=PLm2F_XgSe0BlLI7Xnu63rPemUiOe-ZCKu&index=4
https://web.ultracine.com/gran-semana-previa-a-las-vacaciones/
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https://www.youtube.com/watch?v=izR543ZEouU
https://www.youtube.com/watch?list=PLm2F_XgSe0BnbNzF1uIDbl9w2_9xLKgYd&v=gvwcz1AtXeo
https://www.youtube.com/watch?v=eWPm6cPFOek&t=1776s
https://www.youtube.com/watch?v=rhUAp8Rfva8
https://www.youtube.com/watch?v=v3TiaGGqTNE
https://www.youtube.com/watch?v=yzniAVW-DTE
https://www.tvshow.com.uy/cine/natalia-oreiro-importancia-honesta.html
https://www.subrayado.com.uy/los-estrenos-cine-del-fin-semana-n508260
https://www.youtube.com/watch?v=TBVq5l0nt0Q
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